Industry Buzz

Lux & Nyx Brings Style and Function to Promo Work Bags

Written by The Folio Staff | Aug 21, 2024 3:53:16 PM

If you’re a woman working in a corporate environment, stop us if you’ve heard this before: You just got a promotion at your job or you’re celebrating a monumental anniversary and the backpack they gift you doesn’t fit your personal style. It’s either too clunky, too basic, or eventually catches dust in the back of your closet because you don’t want to wear it. You need a bag that’s not only functional and professional but has style and speaks to your sensibilities. That’s where Lux & Nyx comes in. The handbag brand has been making waves over the past few years, being spotted in Nordstrom, Macy's, and other boutiques. Now, Founder & Designer Lisa Hu is ready to take on the promo industry. In the latest edition of The Folio Presents, Director of Communications Erin McNurlen chats with Lisa to learn more about the up-and-coming business. They discuss the inception of the brand, what skills Lisa learned along the way, and what impact she hopes to make in the promo industry. Plus, we get a closer look at popular bags that her customers can’t get enough of.