Industry Buzz

Terry Town Launches Full Line Collection of Bags

Written by The Folio Staff | Jan 14, 2025 9:10:17 PM

Terry Town is ready to expand their product offerings in 2025. After 35 years of developing industry-leading beach towels and designer blankets, the San Diego supplier has launched Terry Town Bags, a full-line collection of tote bags, backpacks, weekender bags, and more. Each new bag in this collection is constructed from recycled materials. These tech-forward backpacks will feature sturdy constructions to protect your belongings, on-the-go charging capabilities, and GPS tracker connectivity with Apple and Android phones.

"It was the main driving factor for launching the line," said Sy Ereren, owner and president of Terry Town. "We wanted to make an even bigger, greener impact in our industry, as we already have been with our collection of recycled beach towels and blankets. It was a natural progression for us to dip our feet into." 

The Terry Town Bags line will feature complete collections of bags for every lifestyle from sports bags to commuter backpacks, everyday tote bags, and more. "We wanted to introduce a whole new line of bags that are sustainable, thoughtfully sourced, and tastefully designed," says Esmeralda Anaya, Terry Town's Director of Marketing. "We saw what our industry had and lacked, and we wanted to make it even better." 

Terry Town will also introduce the Swissdigital Design® brand to the promotional products industry. As the exclusive reseller of the Swissdigital Design® line, Terry Town will offer retail backpacks and duffel bags made from 100% recycled materials.  

Terry Town has also partnered with Dutch technology company Aware™ to bring their supply line into full transparency. "With the Aware™ software, our customers and end buyers can fully see the scope of where their products are sourced," states Aaron Bradley, Vice President of Sales and Director of Compliance. "The mission of Aware™ aligned with Terry Town's continued vision for developing ethically sourced products." 

Check out Terry Town's website to see the full Terry Town Bags line.