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As 2023 comes to a close, we wanted to take a look back at some of the trends that dominated the promo space in 2023, according to top supplier PCNA. Their team has done extensive work to understand market trends. To them, it’s much broader than identifying what’s cool and trendy.
“It is a broad concept that accounts for shifts in demographics, attitudes, lifestyles, and consumer behavior,” said Bill Peterson, Vice-President of Sales at PCNA. “2023 was no exception as we launched Connect. Inspire. Explore. which provided an in-depth look at the best trends, products, and styles.”
From sustainable backpacks to digital business cards, here is what was on trend according to PCNA in 2023.
Care Culture
Over the past few years, customers have started to take their mental and physical health more seriously. In fact, almost 50% of Americans have started prioritizing their health more than they did two years ago. This new shift has led to a rise in products that help promote wellness and feel-good items. PCNA’s “Care Culture” products deliver a sense of peace through natural materials and calming color palettes.
Align your mind, body, and spirit with this beginner yoga set. This set includes a yoga mat, block, and an RPET cooling towel all packaged up in an RPET bag,
Seventh Avenue Apothecary Ocean Mist and Moss 11 oz Glass Jar Candle
Let the smells of crashing waves and warm sands fill your home with the Seventh Avenue Apothecary Ocean Mist and Moss Candle. It has notes of golden lilies and tea-like coral, with a cloud-like musk and a soft mossy finish.
5.5" x 8.5" Recycled Cotton Bound JournalBook® Set
Write out your feelings, daily affirmations, and resolutions in this recycled cotton-bound journal. This set includes a journal made from recycled cotton and a bamboo quick-dry gel ballpoint pen.
Futureverse
Technology is constantly improving our everyday lives. Did you know that 50% of U.S. households utilize at least one smart home device? PCNA’s “Futureverse” products provide solutions to make lives better and keep us connected wherever we go. Each product focuses on innovative solutions, lively colors, and ahead-of-the-game patterns.
Cork Fast Wireless Charging Mouse Pad
Say hello to your new favorite desk accessory! Save space on your desk with a wireless charging mouse pad. Place any compatible smartphone on the charging pad for a quick and seamless charging solution.
This is the last business card you’ll ever need. The Popl Digital Business Card allows you to share your contact info with just a tap of your phone. The premium card comes built with Popl technology and a unique circle QR code on the back.
5.5" x 8.5" FSC Mix Walton Wireless Charging JournalBook®
Wirelessly charge your smartphone on the go with the Walton Wireless Charging JournalBook. This innovative journal comes equipped with a charging pad on the cover plus 80 sheets of cream-lined FSC Mix paper.
Renewal
Now more than ever, consumers are putting more emphasis on sustainable and eco-friendly products. 68% of American shoppers are willing to pay more for sustainable products. The items in PCNA’s “Renewal” collection focus on alternatively sourced products and timeless pieces for any occasion. Each product exudes the natural textures and organic shapes found in the great outdoors.
Herschel Eco Retreat 15 Inch Laptop Backpack
The Herschel Eco Retreat backpack puts a sustainable twist on a classic backpack. This outdoor bag is reimagined with 100% recycled fabrics and materials from the label.
Here’s the perfect tumbler designed for your next adventure! The 20oz CamelBak Tumbler keeps drinks tasting great and staying hot or cold for hours thanks to its vacuum-insulated steel vessel.
Karst Woodless Graphite Pencils
The Karst Woodless Pencils are completely tree-free and made with 100% graphite. The matte coating keeps your hands clean while writing. A sustainable twist on an everyday essential.
“As we gear up for 2024, be on the lookout for the official unveiling of our latest Trends lookbook launching in December,” Peterson said.
For now, head over to PCNA to learn more about their 2023 trends and find more products to keep you and your clients up on the latest trends. Check out their lookbook for more inspiration.
