Facilisgroup Appoints JC Capote as Chief Revenue Officer

St. Louis, MO – April 3, 2025 — Facilisgroup, a leading software-as-a-service company and partnering community within the promotional products industry, today announces the appointment of JC Capote as Chief Revenue Officer (CRO). With over 19 years of experience in SaaS sales and more than a decade in sales leadership, Capote brings deep expertise in building high-performing teams, implementing scalable revenue strategies, and cultivating a culture of accountability.

"I'm thrilled to join Facilisgroup as Chief Revenue Officer at such an exciting time for the company," said Capote. “This role is an incredible opportunity to build a world-class sales organization, drive scalable growth, and strengthen our market position. I’m grateful for the trust placed in me and can’t wait to get started.”

As CRO, Capote will lead all activities focused on new business development and play a pivotal role in shaping and guiding go-to-market strategies in close collaboration with the broader leadership team. His focus will be on driving predictable growth through optimized sales processes, strategic alignment, and empowering Facilisgroup’s team to deliver exceptional value to distributor partners throughout the industry.

"I'm most excited about building a structured, high-performing revenue engine that will empower our team to succeed,” added Capote. “There’s an exciting road ahead, and I’m looking forward to making a lasting impact.”

Facilisgroup leadership expressed confidence in Capote’s ability to lead the next phase of growth.

“We are excited to welcome JC to the Facilisgroup team,” said Chris Lee, President of Facilisgroup. “His deep experience in enterprise SaaS, combined with his passion for creating repeatable success, will support our growth and further deepen the unique combination of technology and industry leadership at Facilisgroup. JC is a natural fit for the collaborative and performance-driven culture our community is built on.”