Goldstar Plans Exciting Rebrand Announcement at PPAI Expo 2025

New Year, new rebrand for the San Diego-based supplier. Goldstar is preparing to unveil a fresh, new brand identity in January 2025, marking the beginning of a new chapter in the company’s journey, and reflecting their commitment to making things simpler, smarter, and more impactful for its partners.

Attendees at the PSI Show in Europe and the PPAI Expo in North America in 2025 will be among the first to experience the new brand identity and explore its expanded lineup of innovative, thoughtfully designed products.

Heather Smartt, Goldstar’s Global Head, shared her enthusiasm, saying, "This rebrand is much more than a fresh look; it’s the beginning of an exciting new chapter for Goldstar. As we continue to evolve and adapt to the changing needs of our industry and partners, this rebrand reflects our commitment to delivering amazing products, exceptional service, and complete transparency across the business.”

Want to be one of the first to hear all about the fresh, new brand? Goldstar invites its partners and clients to join in celebrating this transformation. Get ready for a glimpse at what’s next as the company prepares to redefine what it means to partner with a purpose. Visit Booth #4234 to learn all about the rebrand!