S&S Activewear and alphabroder are Joining Forces

Two industry titans are joining forces to become a premier apparel partner for the promotional products industry as S&S Activewear announced the acquisition of alphabroder. Together, S&S Activewear and alphabroder will provide customers with a greater choice of products and access to an enhanced portfolio of premium brands across apparel and branded product categories.

“We are pleased to reach an agreement that unites two great companies and positions the S&S Activewear and alphabroder family of employees, customers, and vendors for long-term growth,” said Frank Myers, S&S Activewear CEO. “With the addition of alphabroder’s dedicated and experienced employee base, a strong portfolio of brands, and distribution capabilities, we will not only expand our product offering but will also accelerate our investment in the customer experience, including our marketing, technology, and supply-chain capabilities. Building on S&S Activewear’s 35-year track record of growth, we look forward to welcoming alphabroder to the organization while continuing to strengthen our win-win relationships with our industry partners.”

S&S Activewear and alphabroder have satisfied the regulatory review needed to complete the transaction. Upon completion of the transaction, which is expected to occur later this year, S&S Activewear and alphabroder will continue to go to market under their respective brands and existing distribution channels. 

Myers along with alphabroder CEO Dan Pantano will lead a disciplined, multiyear integration process designed to maintain the sales momentum for each business and position the combined company for long-term growth.

“We are thrilled to have found a partner in S&S Activewear that shares our customer-centric approach and commitment to investing in the brands, infrastructure, and teams needed to build and strengthen successful long-term relationships,” said Dan Pantano, alphabroder CEO. “alphabroder has created one of the industry’s leading brand portfolios, and together with S&S Activewear, will benefit from an even stronger and deeper supply-chain network backed by integrated marketing and order fulfillment capabilities.”

What’s Next?

As part of the transaction, S&S Activewear intends to make significant investments in technology, the integration and expansion of its sales force, its supply chain and distribution capabilities, and the employee experience to create an organization that delivers significant benefits to its customers and industry partners. 

This acquisition will also build on S&S Activewear’s significant investments in its North American network and footprint.

As a combined business, S&S Activewear will focus on advancing its sustainability efforts, which include the adoption of solar energy technology, high-efficiency LED lighting, water efficiency, and recycled packaging across the organization.

Head over to S&S Activewear’s website for more information.