As 2023 comes to a close, we wanted to take a look back at some of the trends that dominated the...
With the new year comes new trends, and 2025 is no exception. It’s time to see what trends are making a big splash this year from the industry’s top suppliers. We’ll see how sustainability is woven into every product category, the power of small joys that can make a lasting impact, the rise of recreational team sports and community, and more.
PCNA
A key theme that we’re going to see throughout all three trend forecasts is a shift toward a sustainable future, reaching toward products that are made from recycled materials or made to last for a long time. In PCNA’s 2025 trend catalog, all their products focus on four key trends:
Optimistic Change
Consumers are looking for ways to reduce their carbon footprint, and these products, designed from eco-conscious, innovative materials, are a step in the right direction. This collection offers products that reduce environmental impact and promote responsible design.
Intelligent Simplicity
Promotional products need to work for the consumer. Make their lives easier and simpler. This collection highlights streamlined design and functionality. These items are practical and seamlessly integrated into our daily routine. Think multitasking tools and minimalist designs.
Glimmers
This next collection focuses on the small, joyful moments that bring comfort and connection. These products showcase playful designs, vibrant colors, and all things that evoke positivity. Think of this section as the “sweet treat” of promo: a small splurge that has the power to boost your mood.
Care-fully
The final trend highlights wellness, mindfulness, and managing today’s hectic world. These products are designed to enhance the rest and relaxation experience. The eco-conscious line blends function with soothing aesthetics.
Key Products
A hoodie that’s not only comfortable but stylish and eco-friendly as well? Talk about a triple threat. This hoodie is made from super-soft organic cotton and recycled polyester French terry. This sounds like the perfect staple hoodie for those chilly spring mornings.
Wellable™ Ambient Light Humidifer
Breathe a sigh of relief with the perfect relaxation companion. Create a calming atmosphere and a peaceful state of mind with this humidifier, whether at the office or your home office. Feel relaxed, recharged, and ready to tackle the day.
Whether you’re a coffee connoisseur or a tea aficionado, you need the right tumbler to keep your drink fresh all day. This travel tumbler is designed from durable double-wall construction, providing long-lasting insulation.
Gemline
The products in Gemline’s 2025 key trends marry innovative design with intentional craftsmanship. They align with consumer preferences while prioritizing forward-thinking aesthetics.
Modern Utility
This workwear-inspired collection reimagines multifunctional fashion pieces with contemporary designs. These items embrace inclusivity, versatility, and practicality all the while staying modern.
Social Sports
From pickleball to tennis, social sports have been on the rise as consumers are ready to get active and find community. These items blend sports-inspired aesthetics with purposeful design, enhancing shared experiences.
Lasting Luxury
In the age of fast fashion, consumers are looking for products with enduring qualities and refined taste. This collection reflects a conscious shift towards products with timeless appeal, lasting impact, and impeccable craftsmanship.
Key Products
This apron is both functional and sustainable, crafted from the AWARE recycled material, the world’s first hybrid traceability technology that tracks the apron’s textile impact. The pockets provide ample space for quick access to essentials.
Cuisinart Outdoors™ Folding Chair Backpack Cooler
What if there was a backpack that was also cooler but also a chair? This outdoor accessory is ideal for a range of outdoor activities including hikes, fishing, and little league games. Keep your drinks and snacks fresh for hours on end.
Samsonite Better Than Basic Weekender
Ready for your next adventure? This weekender bag is the perfect carry-on luggage for the average jet setter. The bag features a Drop Bottom construction perfect for shoes and other storage. The Smart Sleeve allows you to attach your bag to any suitcase handle, so toting your bag around is much easier.
Hit Promotional Products
If there’s one trend we’ve seen the most throughout these reports, it is a push toward sustainability, and Hit Promotional Products is no exception. On top of the other trends they’re highlighting, including name-brand products, influencer-inspired pieces, and budget-friendly solutions, sustainability is a key focus.
Products with a Purpose
Consumers are making an effort to reduce their carbon footprint, and that starts with the products they purchase. Consumers are gravitating toward brands that focus on inclusion, diversity, social impact, and environmental causes.
Recognizable Brands
This trend is all about the reputable brands consumers are familiar with. Carrying name-brand items ensures items are high quality and trusted by end users. These items add credibility and a certain status to promotional campaigns.
Influencer Inspired
“Check out my Link in Bio.” “I found this on the TikTok Shop.” Influencers will play a major role in 2025, promoting products and lifestyles that are useful, functional, and designed for real-life applications. Seeing these products used out in the wild will help consumers engage with them more.
Budget-Friendly Solutions
Companies are seeking cost-effective marketing solutions that will provide value to their customers. Budget-friendly promotional products that don’t compromise on quality will take charge in 2025.
Shared Experience
Since coming out of the pandemic, end users have been craving a sense of community and togetherness. Experience-driven consumerism will lead to a demand for items that promote connection. These products will enhance shared experiences like work retreats and virtual meetings.
Key Products
Get ready for a lifestyle bag that works just for you. This tote is made from recycled polyester and post-consumer recycled material. It accommodates most 13” laptops, comes in three neutral colors, and the two front slip pockets fit a 40 oz. Intrepid Tumbler. Who knows where this bag will take you?
The next trendy water bottle is here from BrüMate! The stainless-steel tumbler features BevGuard Insulation, keeping drinks cold for hours. Plus, the Screw On Ü-Turn™ Spill-Resistant Lid keeps your tumbler 100% leakproof when locked. The powder-coated finish gives the tumbler a nice sleek feel compared to others on the market. The tumbler comes in a 35 oz. size and a 25 oz. option.
BrüMate Hopsulator Trio Fashion Colors
Keep your canned drinks cool like never before with this stainless cooler. It fits most 16 oz. cans and comes with a screw-on lid to convert the can into a tumbler. The push-lock technology makes inserting and removing cans a breeze.
Summary
If there’s one trend we will continue to see in 2025 and beyond, it is a further push towards sustainability. Whether their products are made from recycled materials or obtaining certain certifications, consumers are looking for ways to reduce their carbon footprint in any way possible. We’re seeing a rise in community interaction and team-based activities like running clubs and pickleball teams, with products becoming more experiential. Finally, we’re seeing more promotional products seamlessly blend into everyday life whether they embody minimalist, neutral designs or feature components that streamline our day-to-day.
