Personalization and customization are some of the many important components that turn an average...
In 2020, according to the Pew Research Center, only 3% of all businesses in the United States were majority-owned by Black or African American people. This Black History Month, we’re taking a moment to recognize some incredible black-owned promotional product companies and shed light on the amazing strides they are making within our business.
Founded in 2016 by Devin Lars, KURIEO combines storytelling and digital marketing with the physical world, creating an immersive experience for their clients. This creative agency specializes in creative design, social marketing, and custom merchandise to bring a unique campaign to their many clients including Tesla, Cisco, and their slew of A-list celebrities in the transportation, technology, music, and film industries. Check out their latest campaign with Rakuten and the Golden State Warriors.
Here’s an example of finding a need and filling the void. Tameka Peoples was hosting an event for her nonprofit and wanted to source items from black-owned businesses and companies, including t-shirts from black-owned businesses that sourced cotton from black-owned farmers. With a gap in the market, Peoples launched Seed2Shirt, the first black-woman-owned apparel manufacturing and print-on-demand company. Their products are made of ethically manufactured cotton from African and African-American cotton farmers.
Founded by Keel Russell and Patrick Senior in beautiful southern Florida, this black-owned and veteran-owned creative marketing agency aims to be the top merchandise fulfillment partner for numerous brands across the globe. The company started in 2013 by printing business cards and by 2015, the company rebranded to Orange Lab Media Group, providing a wider range of marketing assistance for businesses including Royal Caribbean Cruise and Hard Rock Hotel and Casinos.
Like most businesses, ShePrintsIt was conceived out of a need. CEO, or SheEO as stated on ShePrintsIt's website, Cher’Don Reynolds had intentions of just starting a t-shirt company. When she couldn’t find a company to fit her needs, she changed course and started ShePrintsIt, a one-stop shop promo company helping businesses of all sizes make a lasting impression on their clients. Their in-house printing capabilities ensure that branding materials for their clients are crafted with precision and care.
