Turning Trends into Transactions: How To Sell Trends in Promo

Promotional products have become increasingly trendy over the past few years, staying on track with the demands of the end users. With so many trend reports coming out almost every quarter, the challenge now becomes how to turn these trends into actual transactions. How do you successfully sell these emerging trends to your clients or specific verticals? 

Earlier in April, during our Community Circle webinar, the Facilisgroup Community got a first-hand lesson on how to successfully turn trends into transactions from top supplier Pop! Promos as part of their three-part series, “Pop! Pro: Turning Trends Into Transactions”, a series on how to sell Pop! Promos’ products across a variety of verticals. In the first installment, Maria Acquarola, Pop! Promos Director of Strategic Accounts, and Gabriella McKeown, Pop! Promos Director of Strategic Accounts break down the popular trends in the tech industry and how distributors can successfully sell in that space. Here’s what we gathered from the presentation, and what you need to know to sell in the tech space.

What’s Actually Trending in Their Industry

Before creating a PO and gathering samples, it’s important to understand what is actually trending in that specific vertical. “This is about you being able to speak their language and know what is happening in their world,” Gabriella McKeown emphasized during our Community Circle. You need to understand what matters in your client’s vertical, what trends speak the most to them. For the tech industry, sustainability and an eco-friendly mindset have been on the rise, along with AI and the integration between technology and everyday life. 

What’s Selling in Their Industry 

Once you’ve identified what’s trending, it’s time to translate those trends into products. Pop! Promos can track every order at the end user, getting a better view of which products are selling in each industry. When it comes to the tech industry, the most popular and perhaps obvious product category is desk accessories; hybrid work essentials like desk mats, notebooks, and valet trays continue to be popular for creating an organized workspace. 

Pop! Promos is also seeing a rise in travel accessories as folks jet-set off to trade shows, client meetings, and more. Products like luggage tags, lanyards, and totes are just a few examples of the items flying off shelves.

One item that’s been growing in popularity in the tech industry has been socks and other wearable accessories. These small touches enhance the standard company uniform, adding a little bit of personality to the look. 

The Importance of Creative Positioning

Now that you know what’s trending in the industry and what products are popular amongst that vertical, it’s time to stand out as the go-to distributor in this space. How do you properly sell these items in this space? According to Pop! Promos start with the top-selling items in that industry and increase their value to that specific industry, whether the item enhances the onboarding experience or is an award for reaching a certain goal.

Summary

There’s so much that goes into successfully selling trends to specific verticals, from identifying trends that are relevant to your clients to translating those trends into actual products, and finally creating value and reasons why they need the product

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