How to Tackle Trade Shows Like a Pro with Facilisgroup’s Terri Harland

How are you kicking off the New Year? If you’re like us, you’re probably preparing your team for one of the biggest trade shows of the year: PPAI Expo 2025. The expo can be overwhelming for sales reps, and with not a lot of time on the floor, reps need to make the most of their time in Las Vegas. In this episode of Beyond the Fold, we sat with the newly-appointed Director of Professional Development for Amplifi, Terri Harland, to learn her tricks of the trade and what reps need to do before they land in Las Vegas. Facilisgroup has a new, free training course happening now for their partners prepping them for PPAI Expo called Trade Shows. Head to facilisgroup.com/solutions-amplifi to learn more about Amplifi, our comprehensive sales training exclusive for the Facilisgroup Community.