Collaborations and Exclusive Partnerships: Supplier Team Ups You Should Keep an Eye Out For

Supplier collaborations are no strangers to the promotional products industry, whether they are being acquired and fully integrating into one company or partnering up on an exclusive service to better serve their clients. 2025 has already seen some major team-ups happen, with more coming down the pipeline. While we can’t cover every supplier collab, here are five from the past quarter you should be aware of. 

S&S Activewear Becomes Exclusive Wholesale Distributor Of American Apparel

Top supplier Gildan reached an agreement with S&S Activewear to become the exclusive wholesale distributor of Gildan’s American Apparel brand in the US. Additionally, S&S Canada will also be the exclusive distributor of Gildan’s portfolio, including the aforementioned American Apparel, Comfort Colors, and Champion.

Koozie Group Launches Contract Decorating Service with SanMar

In August, Koozie Group announced the launch of their own contract decoration service as part of a new partnership with the Pack Separately, Ship Together program from SanMar. As part of the deal, distributors will have free next-day shipping from SanMar to Koozie Group with no restocking, allowing Koozie Group customers to gain access to more than 350 additional bags that can be decorated with one-color screen print, full-color, and embroidery.

Hit Promotional Products Enters Strategic Partnership With iClick

From decorating services to tech products, it was announced earlier this month that Hit Promotional Products entered a strategic partnership with iClick. This partnership brings a curated selection of iClick products, including the iconic PopSockets and Casely products, to Hit’s catalog. 

PCNA Expands Pickleball & Golf Offerings

PCNA entered a new partnership with ONIX, a manufacturer of pickleball paddles and other accessories. Distributors will have access to a variety of high-quality pickleball sets. And speaking of staying outdoors, the supplier has also partnered with FootJoy to feature 11 new gold apparel pieces to clients. This builds off the momentum of the supplier’s earlier expansion into golf. 

SRG Partners With Satechi & Rollink

SRG is more than just a premium awards supplier; in July, the supplier partnered with Satechi to bring more tech products to the market. The line includes USB-C hubs, wireless charging hubs, and desktop accessories, each with a modern, minimal design that would not look out of place in a tech showroom or storefront. On top of Satechi, SRG also partnered with Rollink to offer a curated selection of premium suitcases and minibags.