NFL Collaborations & Exclusive Distribution: More Supplier Team Ups You Should Keep an Eye Out For

Supplier collaborations are no strangers to the promotional products industry, whether they are being acquired and fully integrating into one company or partnering up on an exclusive service to serve their clients better. We’re back with another round-up of supplier collaboration you should be aware of. From classic candle to NFL champions, here’s what these suppliers have been up to.

Charles River Apparel Partners with New England Patriots

To kick off our list of supplier collaborations, Charles River Apparel teams up with six-time Super Bowl champs, the New England Patriots, on a co-branded line of merch. This is the first time the New England Patriots have co-designed an exclusive collection for their fans. This collab will feature limited-edition styles of quarter zips, pullovers, and jackets. This collab is a part of a rollout for Charles River's direct-to-consumer website, CharlesRiver.com. Check out the collection and read more about this monumental partnership HERE.

Gemline Adds Three More Brands to Catalog (Sugarfina, Yankee Candle, and Timbuk2)

Gemline continues to expand their product offering by adding three more retail brands to their catalog. Up first, just in time for the holiday, the supplier is expanding their gourmet candy offerings by adding Sugarfina to the roster. The luxury candy brand is known for their stunning bento box candy presentation. Next, the classic candle is coming to Gemline! They have partnered with Yankee Candle to offer a selection of the brand’s jar candles to the promo industry. The candles will be available in three sizes and three scents: Pink Sands, Sage & Citrus, and MidSummer’s Night. And finally, San Francisco-based bag brand Timbuk2 has partnered with Gemline to distribute the company’s City Compass collection through the promo channel. 

SanMar Partners with Richardson

SanMar is expanding their inventory even more. Starting in 2026, SanMar will carry Richardson headwear and performance apparel. The initial lineup includes 15 apparel styles exclusive to SanMar’s wholesale customers and 31 headwear styles.

Starline Expands Writing Category with LAMY Pen Collection

Starline has added German writing instrument supplier, LAMY, to their catalog. This partnership promises to bring a variety of world-class stationery tools, including rollerballs, mechanical pencils, pens, and more. Check out the collection over on their website.

SnugZ USA Partners with Springland Pets

SnugZ USA is excited to announce a new partnership with Springland Pets, a pet accessories retail brand designed for adventurous pets and their owners. The collaboration expands SnugZ’s pet offerings to include BPA-free, dishwasher-safe pet water bottles and treat dispensers. Head over to their website to shop the collection.