With the New Year in full swing, the question on everyone’s mind is what’s in and trending in promo...
With spring in full swing and summer just around the corner, what better time than now to check in on what’s trending in 2024? Spector & Co. has you covered with their first-ever trend report, filled with styles and aesthetics today’s consumers are after. According to the report, each of the trends, “reflects a conscientious shift towards meaningful engagement and lasting impact in an ever-evolving market.” Here’s a peek at some of the trends and products in the trend report.
An Ode to Nostalgia
You know what they say? Nostalgia sells! And that has become apparent as it’s being used as a powerful marketing tool. Brands are engaging with the “kidult” consumer and tapping into retro aesthetics to produce a sense of childlike wonder and authenticity. Not only will these products conjure up fond memories, but foster an emotional connection and brand loyalty. Some products that exemplify this trend include the Eye Candy 20oz Stainless Steel Bottle (DW309) and the Alix Ballpoint Pen (G1282).
Jumping Into Summer
It’s time to slather on the sunscreen, grab your friends, and get ready to step into the world of “Summer Splash”! This trend truly captures the essence of summer with vibrant colors evoking memories of sun-saturated afternoons on the beach. The items under this trend promise a getaway from the mundane and monotony with a return to carefree vibes. Check out their Big Swig Sr. 42oz Stainless Steel Bottle (DW325) and the Nomad Must Haves Renew Sling Bag (BGR800) for some summer getaway inspiration.
Simple & Neutral
Today’s consumers are drawn more and more to simple, neutral, and minimalist designs, rejecting the noise and embracing a sophisticated aesthetic. Retailers are adopting a pared-backed style, shining a light on the ordinary and refined. Let this quiet luxury trend speak for itself thanks to products like the Vanguard Backpack (BG124) and the Linen Soft Cover Journal (ST3102)
And the trends don’t stop there! Head over to Spector & Co.’s website to get the full report and learn how you can personalize their trend report and other lookbooks for your clients.
