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Promo Hunters 6: PromoChella

Start packing your flash tattoos and water backpacks and memorizing your favorite tunes because music festival season is upon us! For this edition of Promo Hunters, we’re giving you a peek behind the merch counter to scope what type of promo these music festivals are offering. From the deserts of California all the way to North Carolina, let’s see what’s been flying off the shelves.  

 

Speaking of traveling, did you know you put your phone at risk of cyber-attacks when using public charging stations? This week’s Preferred Pick of the Week goes to the iData Block from iClick. This pocket-sized data blocker allows for safe and secure power transfer, keeping you protected from any malware attacks. Now, let’s head back to the festival grounds and check out what’s in stock! 

 

Coachella: 

coachella merch

What began as a boycott of venues controlled by Ticketmaster, the Coachella Valley Music and Art Festival has exploded as the epicenter of art and live music for almost 25 years. The festival features musical artists spanning countless genres from rock, rap, R&B, electronic, k-pop, and more! One of the first things you notice about Coachella’s merch selection is its diversity. Just like the artists they bring, the merch store has styles and items for everyone! The styles range from colorful pops of flowers in their Superbloom collection to the desert sunset splashed across their Sunrays collection. Some standout items include the Flower Power Sweatshirt, the Desert Views Woven Blanket, and the Coachella 2024 Pin Set. 

 

Rolling Loud 

RL merch

For almost a decade, Rolling Loud has been considered the hip-hop festival to attend. This summer music festival in Miami, Florida has quickly grown to a multi-country and multi-city event, bringing together the hottest talent in hip-hop and rap today. The merch selection for their LA edition of Rolling Loud is bold, leaning on vivid punk designs and collaborations with other artists and designers. Besides the usual suspects at merch stands, Rolling Loud is also selling studded belt buckles, skateboards, hydration backpacks, and more. Standout products for us include the RL x BB Simon Trojan Belt Buckle, the RL LA 24 Tour Guide Tiedye Tee, the RL Fly Cap, and the RL LA 24 Inglewood Wild Khaki Longsleeve 

 

Dreamville Festival: 

DV merch

Every spring in Raleigh, NC since 2018, J. Cole and his record label, Dreamville Records, host their annual Dreamville Festival. This hip-hop and R&B fest brings today’s hottest and upcoming acts to the south including the entire roster of artists signed to Dreamville. As far as the merch is concerned there’s a little for everyone. Some t-shirts are adorned with bubble butterflies that could fly off at any moment while some are designed with hand-drawn artwork from Matthew Langille that merges children’s art with the city of Raleigh. Some notable products include the DV Fest 24 Watercolor Beach Towel, the DV Fest 24 AOP Watercolor Flowers Natural Tote Bag, the DV Fest 24 Flowers/Black Reversible Bucket Hat, and the DV Fest 24 Water Tower Yellow Bowling Shirt.